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Crown’s electric lift trucks are utilized daily to securely move warehouse goods and resources. The company’s broad product line includes power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and sustainability remains at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in operations administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was born in the rural American neighborhood of New Bremen, Ohio, USA. The company has matured from a one-room operation into a globally prominent organization, currently considered to be the seventh biggest lift truck maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke created the Crown company in 1945. Carl's son, James F. Dicke joined the family business later that year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke family to maintain this position.
Now an internationally diversified organization, Crown first built temperature controls for coal burning furnaces, servicing a small clientèle. The assembly of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s headquarters presently remain.
In 1949, responding to the public’s increasing appeal of the television, Crown shifted into the manufacture of antenna rotators. This product was used to improve television reception and image quality. The company’s profitable move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide demand for television antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and restoration of electronic and mechanized machinery for government and private industry. After numerous successful bids inside a brief period of time, the company had built a highly regarded business in this field.
With such versatility and success, Crown was able to diversify its production to embrace material handling equipment. Crown began the manufacture of forklifts and lift trucks in 1957. The company believed the market needed a smaller line of first-class quality forklifts. Crown immediately created an exceptional series of contemporary equipment and swiftly became the most rapidly evolving materials handling company with its range of merchandise.
In 1966, Crown ventured outside of the US material handling marketplace and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and solid manufacturing operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish production facility from a German Company, Steinbock. There they began to build PTH hand pallet trucks. Later on that same year, Crown began their first London operation situated nearby Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Crown at the moment has a large network of Crown-owned and independently-owned dealers in various key worldwide markets delivering a vast fleet of electric lift trucks. They are responsible for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national marketing support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, advertising and marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of global sellers and Crown-owned dealers successfully operate in almost 100 foreign city environments.
The 6 USA production locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures globally, producing lift trucks in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
